Retailers sell products directly to members of the public (consumers). They often have a large inventory of stock items and the turnover ratio is one of the most important to ensure that they buy the right stock that sells well. 

The cash conversion cycle is important for retailers because it measure the profitability of stock purchase decisions, promotions and financial management. 

Inventory, e-commerce sales and wholesale purchases make up the bulk of financial transactions that bookkeepers need to account for. 

Accounting by Industry